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Common
Design Mistakes
The most frequently made mistakes
in the design of church websites are given here. Don't repeat
them on your site... please!
1. Starting with the church building
Many church websites begin the homepage with a history of the church building.
This approach shows the webmaster has forgotten that the
Church is the people, not the building. So don't begin the
website with "St Hilda's was built from red brick in 1908".
In fact, unless your church building is a significant
attraction to visitors, there is probably little reason to have any historical
information about it on the website at all. If there is something that
you want to include, move it into a "Church Building" section.
2. Incomprehensible statement of belief
If your denomination or network has a 'Statement of Faith' or 'Doctrinal
Basis' then it is tempting to include it on your website. But these documents
are rarely written with non-churchgoers in mind, and are unlikely to help
your users find out what the church believes.
A better way is to create
a "What we believe" page which contains a simple
explanation of what it means to be a Christian. Then, if you still want
to include a more formal statement of belief, simply provide a link to
the relevant page on your denomination's website.
3. Out of date content
It is a good idea to include news of forthcoming events and service details.
But it isn't sensible to keep displaying this on the website after the
date has past. Keep your website up-to-date.
4. Special effects
Some 'cool' features of websites, such as scrolling text or innovative
menu systems, are just irritating. It has been shown that most users ignore
all these special effects, and will leave your site if they can't find
what they want quickly. So keep it clear and simple or else leave
it out.
5.
Long download times
Websites filled with graphics may look appealing when you view them on
your own computer, but when users access them they can take ages to download.
Unfortunately, most people won't hang around on a slow website.
So if you want people to find out more about your church
then make sure that the website runs quickly. The best way to do this is to avoid too many graphics. Photos are fine,
and they help to show who you are, but if you have lots then place them
on a special "pictures" page so that people can choose whether
or not to view them. |