| PRINT & DESKTOP PUBLISHING |
| Definition: Desktop publishing (also known as DTP) combines a personal computer and page layout software to create publication documents on a computer for either large scale publishing or small scale local economical multifunction peripheral output and distribution. Users create page layouts with text, graphics, photos and other visual elements using software such as QuarkXPress, Adobe InDesign, Microsoft Publisher, and to some extent OpenOffice.org Draw. For small jobs a few copies of a publication might be printed on a local printer. For larger jobs a computer file can be sent to a vendor for high-volume printing. The term "desktop publishing" is commonly used to describe page layout skills. However, the skills and software are not limited to paper and books. The same skills and software are often used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs, and outdoor signs. The Graphic design practice embraces a range of cognitive and aesthetic skills and crafts, including typography, image development and page layout. Graphic design is applied in communication design and fine art. Like other forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. Graphic design was traditionally applied to static printed media, such as books, magazines and brochures. Since the advent of personal computers – and in particular WYSIWYG user interfaces – graphic design has been utilized in electronic media - often referred to as interactive design, or multimedia design. |
 |
 |
 |
 |
| web | identity | clients |
