What Are the Costs of Bad Web Sites?
:: why :: <<> :: :: how much should a web site cost :: <<> :: :: [(what are the costs of bad web sites)] ::
Once upon a time, any company with a website was one step ahead of everyone
else. The tide changed several years ago, however, when comments like
the following could be heard: "They don't even have a website!"
Having a website is a basic operational requirement, much like having
a phone. Still, while some companies spend hundreds of thousands, others
who have felt the "need" have spent the bare minimum to create
a basic looking and functioning site to establish their Web presence.
Things have continued to evolve. In most every industry, the standards
of professionalism have continued to rise. Having a bad website is now
a new way to stand out, but not in a good way.
Here's how a bad website can compromise your business:
A site with bad graphic design is often the first impression someone
will have of your firm. You may have a nice sign, a pleasant reception
area, perhaps your employees dress professionally. But if a visitor
goes to your Website first, they won't see any of it.
A site with text that is dated, at best, lets people know you don't
keep things up do date. At worst it may continue to promote an image
or message that you no longer wish to present.
A site with bad functionality can drive a visitor away in frustration.
It's unlikely the visitor will come back, either to your Website or
to your office. Broken links, images that never load, forms that ask
for information but don't deliver, back-buttons that won't go back,
all cause people to click away as quick as they can.
A website that makes promises will cause great problems if you don't
deliver. Do you offer products, mailings, or newsletters? Do your promise
information, instructions, prices, or answers to great questions? If
you do, and people come to your site and navigate, register, or order,
then you will look bad if you don't deliver.
Please take a look at where we are on the web to view samples of our work.
Contact us if you would like further information.
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[( E mail #: weblord@myndsquare.com :: Phone #: 248. 586. 0608 )] |