Search Engine Optimization (SEO)
& Online Marketing Services
:: why :: <<> :: :: [(search engine optimization & marketing)] ::
myndSQUARE LLC’s proven SEO strategy is designed to increase the
overall traffic to your website. Our process involves the following crucial
steps to help ensure that your website won’t be hidden in the cyber
jungle:
Keyword and key phrase research to identify
terms that have the most relevant traffic patterns based on the content
of your web pages and your target audiences.
Creation of title, header tags, description and
other meta data using selected keywords and phrases. Title tags,
h1 tags, and content are what the search engine spiders use to evaluate
the relevancy of pages.
Content creation and/or recommendations.
myndSQUARE LLC may recommend changes or additions to existing or proposed
content. We may also suggest additional content be developed to make
the site more attractive to search engine spiders and human searchers.
Link solicitation from relevant websites, directories,
and resource sections. Page rank algorithms often analyze inbound
links to decide on the importance of a particular web page
Web Maintenance & Monitoring
This service is recommended either in conjunction with web design and
development services or to enhance the visibility of your existing online
marketing efforts.
Prior to designing a customized strategy for your website, myndSQUARE
LLC will perform an initial assessment. This assessment will look at how
competitive the field is, what techniques are commonly used by the top
competing sites, and what the traffic levels are for the targeted audiences.
We will look at current programming choices and those being made in any
redevelopment of the website. The outcome of this initial assessment will
determine how much time we will propose for each area of the SEO campaign.
The deployment of the SEO strategy consists of two phases. Phase I consists
of market research that is designed to ensure that your website is properly
optimized and submitted to appropriate search engines and directories.
The second phase involves additional research and focuses on a link-building
campaign to achieve higher rankings and provide more direct traffic.
myndSQUARE LLC’s proven SEO strategy includes the following basic
services:
Identification Of Keywords & Key Phrases.
Identifying the key phrases used by target audiences is critical to
any SEO campaign. We use a combination of traffic analysis and user
interviews.
Creation of Metadata Titles, Tags and Content.
The primary mechanism for obtaining high rankings is developing relevant
content. Such content must be presented to search engines using the
proper page titles, tags, and opening phrases. We will provide tags
and titles and suggest phrases to use in opening content.
Submission to Search Engines & Directories.
Once the new site has been completed, we propose submission of the site
to several major directories and search engines. In some cases, this
submission process will involve a fee to be paid by the client. A list
of potential fee-based submissions will be given to the client for approval.
Link Solicitation. One of the primary
ranking factors used by search engines is an analysis of sites that
are linked to the page in question. Similar to a citation analysis,
this method measures certain links as authoritative and gives a relevancy
score to a page based on that. Stratecomm will investigate websites
that link to related sites, or because of a strong content match, should
link to this type of material. We will solicit links from such sites,
providing back-links where appropriate.
Rank Reporting. myndSQUARE LLC will conduct
an initial ranking report eight weeks after the site is completed. Additional
reports can be generated at the unit pricing indicated in the table
below:
SEO Maintenance
A significant improvement in rankings will be obtained if the following
steps are implemented in addition to the basic strategy. Link building
will also increase the perceived authority status of the website, as well
as provide independent traffic.
Keyword Research. Additional ongoing
keyword research, in order to uncover new opportunities.
New Content Generation. Development of additional content targeted
at potential traffic phrases. myndSQURE LLC will suggest content themes.
myndSQUARE LLC can provide excellent copywriting services at an additional
cost.
Link Solicitation. One of the primary
ranking factors used by search engines is an analysis of sites that
are linked to the page in question. Similar to a citation analysis,
this method weights certain links as authoritative and gives a relevancy
score to a page based on that. myndSQUARE LLC will investigate websites
that link to related sites, or because of a strong content match, should
link to this type of material. We will solicit links from such sites,
providing back-links where appropriate.
Monitoring & Updates
Once initial design has been completed, myndSQUARE LLC will monitor the
rankings of the website with all major search engines, as well as the
identified key-phrases for traffic variations. When there is either a
drop in rankings or an opportunity to raise traffic because of shifts
in key-phrases used by searchers, myndSQUARE LLC will include suggested
strategies along with the ongoing report.
Because of the lag time in search engine response to changes, myndSQUARE
LLC recommends the creation of the following reports quarterly:
Rank Reporting. myndSQUARE LLC will
run a report on the ranking of the website with the major search engines
and directories for up to 20 key phrases that represent the targeted
audiences.
Traffic Analysis. myndSQUARE LLC will analyze the number of searches
being conducted by users for the selected key phrases and for similar
key phrases, with a view to identifying any shift in search behavior.
Strategy Development. Using the results of the rank and traffic
reports, myndSQUARE LLC will evaluate the progress of the current optimization
strategy and suggest any changes in content, titles, and submission
as necessary.
If you have any questions, or would like to speak to
us further about any aspect of our services', we would be very pleased
to talk to you.
Please take a look at where we are on the web to view samples of our work.
Contact us if you would like further information.
Contact Us Today for A Free Consultation
[( E mail #: weblord@myndsquare.com :: Phone #: 248. 586. 0608 )] |